Marketing
Solutions
for forward-thinking and ambitious brands
Bespoke, Data-Driven
Featured Work
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Hope In A Box
Marketing Strategy | Fundraising Strategy | Email Marketing Design & Deployment | Social Media Design & Deployment
This project included developing a marketing and fundraising strategy for Hope in a Box that raised over $75,000 in 4 weeks.
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Dawn Foods
Content Marketing Strategy | Social Media Strategy & Deployment | Content Development + Photoshoot Coordination
I worked with Dawn Foods to strategize, develop, and deploy their quarterly magazine targeting B2B Bakery Owners.
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Solid Design Southeast
Branding Identity | Logo Development | Website Redesign | LinkedIn Strategy | LinkedIn Design & Deployment
Solid Design elevated their existing branding to bring them into the digital age. Their new website and branding was built with lead generation in mind.
Services
Simply put: I work with your team to strategize, design, develop, deploy, and optimize your digital marketing efforts. Whether you have a new idea, product, business venture, etc you’re looking to launch or you’re an existing brand looking for a new way to break through, I can lead you from concept to completion on your next project.
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Your brand’s “je ne sais quoi.”
Brand identity is the visual expression of a brand and how it’s communicated to the outside world. Yes, brand identity is your logo and images but it’s also that emotional connection with your target audience that brings your customers back time and time again. It’s how your brand makes your audience feel. It’s how people talk about your brand behind your back (and on Twitter…where they can be really mean.)
Your brand identity is unique and should break through the noise of your competitors. -
Your brand’s first impression.
Having a functional, easy-to-use website that looks good is the bare minimum of e-commerce these days. It’s expected and a difficult website will lead to attrition.
Your website should be bespoke to your business, speak directly to your audience, and lead each visitor down a path to conversion. -
Your brand’s soap box
A strong email marketing strategy will include a combination of evergreen email newsletters AND customer journeys that lead towards a path of conversion.
Your email marketing strategy can be as complex or simple as you want. Just make sure it’s personalized! -
Getting eyeballs on your brand
Quite frankly: if you don’t have an SEO strategy, you won’t be on the first page of Google. And you know you have to be on the first page of Google!
An SEO/SEM strategy will include short, medium, and long-term targeting goals for industry short and long-form keywords. -
Your brand’s most loyal community
Facebook, Instagram, LinkedIn, Twitter, YouTube - I’m pulling my own hair out over here. Your social media strategy should pinpoint the most important social media networks for your industry and attack them! You don’t have to be everywhere, but you do need to be where your customers are. -
Listen to your audience (the data)
This is where I geek out. Whether you have 15 customers or 15 million customers, your audience will tell you what it likes and dislikes. Data analysis, reporting, and optimization is essential for a successful business and brand.
Data means we don’t have to guess.