Solid Design Southeast
2021 - Current
I was lucky enough to partner with Solid Design Southeast to rebrand their legacy powder & bulk solids manufacturing business. This small but mighty team had over 155+ years of combined expertise in this field and they wanted a lead-generating website that matched surpasses their competitors.
Branding Identity | Logo Development | Website Redesign | LinkedIn Strategy | LinkedIn Design & Deployment
Logo Mark
Color Palette
Brand Moodboard
Email Marketing
With lead generation in mind, I developed an email marketing strategy that included an automated welcome series. These four emails introduce users to Solid Design, the team, their service areas, the industries they serve, and the equipment they service. This series ends with a personal email from your area’s representative.
FPO
FPO
FPO
STRATEGIC PLANNINGS
Strategic Planning
Partnering with the Solid Design team, I developed a 360-degree brand identity that included revised a revised Mission Statement, Values, and the development of a unique brand Voice & Tone
To ensure maximum exposure, I developed a marketing and sales funnel that is unique to the Solid Design team. Instead of the traditional marketing funnel, Solid Design required an additional qualification step to ensure they reach their specific service areas.