Building B2B loyalty in a B2C world
Dawn Foods Global
Content Marketing Strategy | Social Media Strategy | Project Management | Production
The Challenge: Develop a global marketing strategy that solidifies Dawn Foods as the premiere bakery supply company in North America and abroad. Develop a social media marketing strategy inclusive of organic and paid marketing tactics to grow a strong online community of food lovers and bakers alike.
The Sweetest Bakery In America
Dawn Foods was looking for a way to connect with its current customers while building a new fan base of bakery owners. Enter: The Sweetest Bakery in America Contest. Dawn customers were encouraged to energize their own fan bases in order to win the title of The Sweetest Bakery in America.
With more than 1,200 bakeries participating and over 1.4 millions votes cast via text and online, the Sweetest Bakery in America for 2019 is Sweet Crunch Bakeshop in New Hampshire, while the Sweetest Bakery in Canada for 2019 is Dooher’s Bakery in Campbellford, Ontario.
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