Margaret Dunn

Experienced Marketing Manager | Account Manager

With nearly a decade of diverse experience spanning both freelance and agency roles, I am Margaret Dunn, a seasoned marketing professional driven by a deep passion for creativity and connecting with others.

My career has been characterized by a relentless pursuit of excellence in developing and executing comprehensive marketing strategies for esteemed organizations and brands.

Armed with a robust background in leading advertising programs for prominent entities such as Dish Network, Cracker Barrel, and Regions Bank, I have honed my skills in strategic planning, client management, and campaign execution. I have a keen eye for innovation and a proven track record of delivering measurable results. I am excited to bring creativity, strategic insight, and a collaborative spirit to any organization, driving growth and fostering meaningful connections with clients and audiences alike.

Past Clients Include

  • Cracker Barrel Logo

    Cracker Barrel

    My Role: Jr. Project Manager

  • Hefty/Reynolds Logo

    Hefty/Reynolds

    My Role: Jr. Project Manager

  • TD Amertrade Logo

    TD Ameritrade

    My Role: Account Manager

  • Project Management Institute Logo

    Project Management Intitute

    My Role: Account Manager

  • Dawn Foods Logo

    Dawn Foods

    My Role: Account Manager

  • Walgreens Logo

    Walgreens

    My role: Assistant Brand Manager

Selected Works: Print & Digital

Cracker Barrel Catering

Partnership Years: 2015-2017 | Agency: Havas Chicago

  • As Jr. Project Manager at Havas Chicago, I managed the development of Cracker Barrel’s new offering: Catering. My responsibilities included:

    • Partnering with creative, production, and account teams to develop project strategy for delivery.

    • Developing and overseeing project timelines to ensure timeliness.

    • Coordinating with internal teams, vendors, and clients to ensure seamless delivery of assets.

    • Communicating with and managing expectations of clients throughout the lifetime of the project
      -Identified and eliminated bottlenecks, delays, etc that could hinder launch.

    • Partnered with photographers, directors, etc to facilitate brand photo and video shoots.

Selected Works: Content Marketing & Podcasting

The Regions Wealth Podcast

Partnership Years: 2018-2021 | Agency: Imagination Publishing

  • As Account Manager at Imagination Publishing, I partnered with the team at Regions Bank to develop The Regions Wealth Podcast. My responsibilities included:

    • Collaborate with clients to understand their goals, target audience, and messaging objectives for the podcast series.

    • Develop and execute strategic plans for the podcast series, including content themes, episode formats, and release schedules.

    • Coordinate with internal teams, including writers, producers, and audio engineers, to ensure timely production and delivery of high-quality episodes.

    • Serve as the main point of contact for clients throughout the podcast development process, addressing any questions or concerns and providing regular updates on progress.

    • Manage budgets and resources effectively to meet project goals and objectives within specified timelines.

    • Handle any logistical aspects of podcast production, such as scheduling interviews, coordinating recording sessions, and securing necessary equipment.

Selected Works: Thought Leadership, Print, and Podcasting

TD AMERITRADE

Partnership Years: 2019-2021 | Agency: Imagination Publishing

  • As Account Manager at Imagination Publishing, I managed the development of TD Ameritrade’s thought leadership program that feaured a quarterly magazine, monthly blogs, and a podcast. My responsibilities included:

    • Cultivate and maintain relationships with key stakeholders, including clients, contributors, and industry experts, to support ongoing collaboration and content development efforts.

    • Lead the development of editorial calendars for the magazine, blogs, and podcast, ensuring a cohesive and engaging content strategy across all channels.

    • Coordinate with writers, editors, designers, and other team members to produce high-quality content for the magazine, blogs, and podcast, adhering to established timelines and guidelines.

    • Serve as the primary point of contact for clients, providing regular updates on content development progress and addressing any feedback or revisions.

    • Manage the budget and resources allocated for content development, ensuring that projects are completed within budget constraints.

    • Work closely with marketing and promotion teams to develop strategies for increasing visibility and engagement for the magazine, blogs, and podcast.

Selected Works: Nonprofit Marketing

The Freedom to Read Foundation

Partnership Years: 2023-2024 | Freelance Marketing Manager

  • As a Freelance Marketing Manager, I worked with The Freedom to Read Foundation to elevate their social media prescence and increase follows and donations:

    • Collaborate with clients to understand their brand identity, target audience, and marketing objectives for social media.

    • Develop a comprehensive social media strategy that aligns with the client's goals and objectives, including content themes, posting frequency, and engagement tactics.

    • Design a new social media look and feel, including branding elements such as profile pictures, cover photos, and graphic templates, to ensure consistency and visual appeal across all platforms.

    • Write and deploy social media posts across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and others, using scheduling tools to optimize posting times and frequency.

    • Monitor social media channels for comments, messages, and mentions, and respond promptly to inquiries, feedback, and customer interactions.

    • Analyze social media performance metrics, such as reach, engagement, and conversion rates, and provide insights and recommendations for optimizing content and improving results.

    • Stay updated on emerging social media trends, tools, and best practices, and incorporate innovative ideas and strategies into the client's social media efforts.