Launching catering for an iconic Southern restaurant
Cracker Barrel Catering
Brand Strategy | Marketing Strategy | Social Media Strategy | Marketing Project Management
The Challenge:
Cracker Barrel turned to us to develop a 360-degree marketing strategy and campaign that announced the arrival of the much-anticipated Cracker Barrel Catering service. The client was looking for elevated food photography that aligned to the business-casual environment the food would likely be served in.
Standout Branding with immediate recognition
Armed with a strong menu developed by Cracker Barrel, our team set out to develop a logo that spoke to the offer. We wanted the logo to quickly identify the offerings while still capitalizing on the strong Cracker Barrel brand.
