Captivating Seniors in an over-satured market.
Walgreens Medicare Part D
Brand Strategy | Marketing Strategy | Marketing Project Management
The Challenge:
Walgreens presented a complicated problem for their latest Med D Campaign: differentiation. With a superior product, but an inability to stand out in a crowded marketplace, how do we ensure that the Walgreens product is going above and beyond for our target audience?
As an added challenge, Walgreens' launch of their new rebrand was scheduled to coincide with the Med D launch AND the onset of COVID-19 changed priorities drastically, presenting a unique need to partner internally to ensure our marketing aligned to the new brand as that brand and ongoing COVID-19 updates were being developed.
The Solution
Differentiate Walgreens from its competitors by identifying the key attributes that separate Walgreens from its competitors.
Identify key entry points for new potential Medicare Part D customers. Separate customer journey’s based on the audience member’s entry point were served.
Identify new digital arenas to attract target audience such as message boards, forums, and new social media tactics.
