Personal Branding

2021 - Current

As part of my freelance work, I develop personal brand identities for creatives, artists, authors, podcasters, etc. As these independent creators grow their brands, I work with them to develop social media, email, and digital marketing strategies.

Branding Identity | Logo Development | Website Redesign | Social Media Strategy | Social Media Design & Deployment


Logofolio

Social Media

I began my career in marketing as social media had just begun to take off. Since then, social media has continued to be an integral part of marketing. As a social media lover, one of my favorite parts of my job is coming up with social media content ideas. I appreciate the flexibility in social media - you can try new things, test new messages, etc without blowing your budget. The pieces below are social media content ideas that I came up with for various clients.

Social Media Strategy | Content Development | Content Design | Content Publishing | Marketing Analytics & Analytics

FPO

STRATEGIC PLANNINGS

Strategic Planning

While organic social media can enhance a brand’s image, paid social media is the true way to garner life long customers. Partnering closely with owners, managers, and sales teams, I have developed paid media marketing recommendations for brand awareness, lead generation, fundraising, and more.

As a creative, independent thinker, I develop social media marketing strategies using platform-specific expertise and a content-focused lens. From ideation to creation to execution, I work to ensure all Social Media content and strategy is working hard to push the brand forward and consistently elevate the brand through innovation and disruption.

I am skilled at creating & managing the content calendar creation process, including writing captions, creative ideation + briefing, and asset delivery. Generally, I am also responsible for posting to the brand social media accounts.

I keep my finger on the pulse of the latest emerging social trends. I ensure to stay abreast of competitive social media, influencer marketing, and content strategies + trends and make recommendations on how the brand can stay a step ahead.