Mission Graduates
Current Client
Mission Graduates empowers youth and their families on the path to higher education, equipping them for fulfilling careers that will strengthen future generations. Each year, they reach over 5,000 low-income children, youth, and families in San Francisco, offering a pipeline of programming, from after-school programs for K-12 students to career guidance for new college graduates.
Fundraising Campaign Strategy | Graphic Design | Content Creation | Social Media Strategy | Email Marketing Strategy
Fundraising Campaign: We’re On A Mission
Mission Graduates set their sights on raising $100,000 to continue their work in the San Francisco education space. They brought us on to develop a new marketing campaign that enticed their supporters to donate to their annual fundraising campaign. “We’re On A Mission” highlights the important work Mission Graduates is doing while speaking to their overall mission: increasing the number of Latinx, Black, Asian, and low-income students who apply to and succeed in higher education.
Email Marketing
With a strong email list and a large number of donations coming from email subscribers, we made sure to focus on email marketing for their end-of-year giving campaign. Focused on the stories of Mission Graduates’ teachers and students, these emails showed the positives of Mission Graduates’ work and how our work truly impacts their lives.
