The Big List of Actionable CTAs

Crafting compelling calls-to-action (CTAs) is a cornerstone of effective marketing strategies. These persuasive prompts guide your audience seamlessly toward the actions you desire. However, striking the right balance between influence and professionalism can be challenging. Elevate your CTA game with our list of actionable CTAs.

What is a Call-To-Action?

A call-to-action (CTA) is a word or phrase prompting your audience to take a specific action. Whether it's in emails, social media posts, or printed materials, a well-crafted CTA serves as a signpost in your customer's journey, directing them towards desired outcomes like making a purchase, booking an appointment, or exploring your website further.

And this isn’t just anecdotally successful, data supports the effectiveness of CTAs.

• According to Ellie Mirman, VP of Marketing at Toast, emails with a single call-to-action increased clicks 371% and sales 1617%. (Source)

• Hubspot shares that personalized CTAs convert 202% better than default versions. (Source)

• CTAs on the landing page increase conversion rates by 80%. (Source)

• Revenue increases by 83% when relevant and well placed. (Source)

How to measure the effectiveness of CTAs?

None of your hard work will matter if you don’t track and analyze your results. To measure the performance of your CTAs, consider tracking KPIs (key performance indicators) like:

• Click-Thru Rate: This metric tracks the percentage of users who click on a CTA compared to those who view it. A high CTR indicates effective engagement, while a low CTR may suggest a disconnect with your audience or inadequately compelling offers.

• Conversion Rate: The conversion rate measures the proportion of users who complete the desired action after interacting with your CTA. A high conversion rate signifies successful engagement and conversion of leads into customers, which is often more crucial than a high CTR.

• Bounce Rate: This metric indicates the percentage of visitors who navigate away from your landing page without taking any action. A low bounce rate indicates that your landing page is effectively engaging visitors, while a high bounce rate may signal a need for optimization to enhance user experience.

• Act now​

• Add

• Add to cart

• Add now​

• Apply

• Apply today​

• Apply n ow

• Book

• Book appointment

• Book a consultation

• Book now​

• Book today

• Buy

• Buy and save​

• Buy now​

• Buy today

• Call

• Call now

• Call today​

• Check out​

• Check this out​​

• Click button​

• Click for more​

• Click here​

• Come see our prices​

• Compare prices​

• Contact us​

• Contact us today​

• Contact now

• Discover​

• Discover now

• Discover more

• Do not buy unless​

Mastering the art of crafting and analyzing CTAs is essential for driving meaningful engagement and achieving desired outcomes in your marketing efforts. Start implementing these strategies today to maximize the impact of your CTAs and propel your business forward.