Fire & Bliss
Building a mission-driven art platform.
Brand Strategy | Marketing Strategy | Social Media Strategy | Marketing Project Management
The Challenge: Build a mission-driven art platform that converts.
Fire & Bliss is an art platform dedicated to supporting and uplifting BIPOC (black, indigenous, people of color) and LGBTQ+ (lesbian, gay, bisexual, transexual, queer+) artists. Their mission is to create a more equitable art world by putting traditionally disenfranchised artists in charge of their art careers.
The Solution:
Target the audience that sits at the intersection of social justice warriors and art lovers.
2. Elevate the brand by introducing photography mock-ups to captivate on social media.
3. Build a customer journey that takes audience members from social media/search term to purchase.
