Reinventing a classic Cracker Barrel limited time offer

Cracker Barrel Campfire Meals

Brand Strategy |  Marketing Strategy  | Social Media Strategy | Marketing Project Management 

The Challenge:

Campfire Meals are Back! But for many Cracker Barrel enthusiasts, the Campfire Meal hadn't been seen in years! Our challenge was to make the return of the Campfire Meal the newest news on the block! Cracker Barrel wanted a consistent, omni-channel campaign to make the whole country aware of its new offering. As a 360-degree campaign, this project included print, OOH, social media, special "surprise and delight" activations, and a strong digital marketing presence.